Lévis, September 10, 2025

a Coop Horticole Groupex is pleased to announce a strategic partnership with Equinox World, an agency specialized in international recruitment for the horticultural sector. With offices in Montreal, Guatemala and Mexico, Equinox World supports employers in the selection, hiring, and integration of qualified foreign workers

In a context where workforce availability is a major challenge for horticultural businesses, this partnership aims to provide Coop members with a turnkey solution to secure their operations and support their growth.

«The workforce challenge returns every season as a top priority. With Equinox World, our members now have a trusted partner to support them in their international recruitment needs,” said Sébastien Cordeau, General Manager of La Coop Horticole Groupex.

For his part, Raphaël Chiasson-Leblanc, Co-founder and Partner, added:

About Equinox World

Equinox World is an international recruitment agency specialized in horticulture. With a strong local presence in Latin America and recognized expertise in legal and logistical matters, the company provides employers with a complete service — from recruitment to the cultural integration of foreign workers.

What sets Equinox World apart:

• Specialized horticultural expertise, tailored to the seasonal and specialized needs of the sector.
• Rigorous candidate pre-selection, with personalized follow-up.
• Comprehensive support covering legal, logistical, and human integration.
• Local presence in Latin America to build direct relationships with workers and ensure quality selection.

Through this partnership, Coop members gain concrete and reliable support to meet their workforce challenges, season after season.

Welcome to Equinox World within the entrepreneurial ecosystem of La Coop Horticole Groupex!

Quebec’s ornamental horticulture sector is facing an unprecedented labor shortage. In this context, Temporary Foreign Workers (TFW) play a crucial role in sustaining operations, maintaining service quality, and supporting the economic vitality of businesses.

However, recent restrictions surrounding the Temporary Foreign Worker Program (TFWP) have raised serious concerns. To represent the realities of the sector, Coop Horticole Groupex and the Association des Paysagistes Professionnels du Québec (APPQ), supported by partners such as StratégiKo and Catapulte, submitted an official brief to the Government of Quebec in August 2025.

Setting the Context

This brief was submitted as part of the public consultation on Quebec’s 2026–2029 multi-year immigration plan.

On June 5, 2025, Immigration Minister Jean-François Roberge presented these orientations to the National Assembly. The consultation, led by the Commission des relations avec les citoyens, begins on September 16, 2025, following the publication of an official consultation paper (available here).

The goal of this exercise is to determine Quebec’s overall immigration levels, while balancing labor market needs, integration capacity, and regional realities. It was within this context that our sector submitted its brief to highlight the urgency of the situation and propose solutions tailored to horticulture’s specific challenges.

Key Findings in the Brief

The brief went beyond describing the problem and highlighted initiatives already underway:

• The Salvador Project: an innovative program that prepares workers before they arrive in Quebec with technical and language training, ensuring smoother integration and long-term retention.
• Recognition of seasonality: like agriculture and construction, horticulture relies on short, intensive work cycles. Seasonal TFWs are essential to meeting these demands.
• A moratorium on TFWP restrictions: Groupex and the APPQ call for an immediate suspension of proposed restrictions to safeguard the continuity of operations and the vitality of regional SMEs.

Ongoing Political Advocacy

Since the brief was submitted, several steps have been taken:

• ✅ Meeting with Immigration Minister Jean-François Roberge (MIFI) on April 28.
• ✅ Meeting with the federal team responsible for LMIA (Labour Market Impact Assessments) on May 21.
• ✅ Official letter sent to the new federal Minister of Immigration, Lena Metlege Diab, outlining sector concerns and requesting a meeting.

These actions aim to ensure that Quebec’s immigration policies remain aligned with the realities of the horticultural sector and its vital contribution to the provincial economy.

Clear Recommendations

The Coop Horticole and APPQ put forward three priority recommendations:

1. Implement an immediate moratorium on TFWP restrictions for the horticultural sector.
2. Officially recognize the seasonal nature and specific needs of ornamental horticulture.
3. Maintain, or even increase, temporary immigration thresholds to meet urgent labor market demands.

Ornamental horticulture is a pillar of Quebec’s economy, regional vitality, and quality of life. Yet without stable and sufficient access to temporary foreign workers, the sector’s ability to deliver services and projects is at risk.

Through its brief and ongoing advocacy, Coop Horticole Groupex reaffirms its commitment to defending the sector’s interests, advancing responsible solutions, and working with governments to secure the future of an essential industry for Quebec.

At Groupex, supporting our members through complex challenges is at the heart of what we do. Faced with recent regulatory changes in fertilizers and pesticides, our cooperative responded quickly by mobilizing its network and providing clear, concrete solutions. Thanks to close collaboration with our partner-suppliers, our members benefit from access to up-to-date information, expert insights, and practical alternatives.

Groupex and Scotts Canada: Understanding the CFIA’s fertilizer regulations

To guide members through the new requirements from the Canadian Food Inspection Agency (CFIA), Groupex teamed up with its long-standing partner, Scotts Canada, to host an informative webinar. The goal? Help members understand what’s changing and how to adjust quickly.

Since October 26, 2023, all fertilizers and supplements must comply with updated labeling rules. Products with old labels can still be sold until October 26, 2025. But after that, they’ll be banned from sale

Here’s what that means

• Labels must now clearly show active ingredients.
• Some components like peat are exempt from registration, while others (e.g., slow-release fertilizers, micronutrients, compost blends) must be registered (a process that can take up to two years).
• Labels must also include:
  • Guaranteed analysis (N-P-K)
  • Registration number if required
  • Safety and allergen information (in case of post-consumer compost)

Example:
A compost-enriched growing mix must state whether it contains registered active ingredients. If the compost is post-consumer, the label must mention potential allergens like nuts or peanuts.

Tip:

Use FIFO (First In, First Out) practices and prioritize selling your older inventory in 2025

Pesticide changes: Alternatives from within the network

At the provincial level, Quebec has introduced new restrictions banning or limiting several active ingredients in pesticides, including commonly used substances like pyrethrin and permethrin. Groupex anticipated this shift and worked with its supplier network to identify and promote eco-friendly alternatives

We created a short, accessible video to help members grasp the changes and explain what can still be used legally. More importantly, our suppliers were ready with replacement products — like essential oil-based formulas and insecticidal soaps — giving our members peace of mind and continued access to high-performance solutions.

Groupex: A Strong Network, Always Seeking Solutions

These actions reflect Groupex’s broader mission: to simplify complexity, accelerate performance, and build an environment where members can thrive. Whether the issue is regulatory, operational, or strategic, our strength lies in the network. Groupex members aren’t alone — they have access to a wide circle of trusted suppliers and experts committed to their success.

In summary

Groupex supports its members with tools and expert guidance on regulatory changes.
With CFIA rules on fertilizers, our webinar with Scotts Canada delivered clarity and concrete advice.
Facing pesticide bans, our suppliers provided safe and effective alternatives for affected products like pyrethrin and permethrin.
Our cooperative remains proactive, connected, and committed to making things simpler for horticultural businesses.

From August 19 to 21, 2025, Coop Horticole members are hitting the road for the much-anticipated Grande Virée Coop — this year heading to Ontario. It’s a key event for horticultural businesses in Québec looking to build connections, discover industry trends, and strengthen their network in a friendly, engaging atmosphere.

A must-attend horticultural event for professionals

The Grande Virée Coop is a yearly highlight organized by Coop Horticole Groupex. This three-day business road trip brings together members , garden centres, landscapers, to meet key suppliers, visit top-performing companies, and share real-life business experiences.

For the 2025 edition, we’re heading to Ontario ,chosen for its strong horticultural presence, innovative suppliers, and standout garden centres.

What to expect during the Grande Virée Coop 2025

Day 1 : Local inspiration & supplier showcase

he journey begins at Centre Jardin Vaudreuil, a dedicated Coop member and proud representative of the Passion Jardins banner, who will open its doors for an exclusive visit of its facilities including its greenhouses.

In the afternoon, it’s time for the Coop Supplier Expo: a pop-up trade show featuring nearly 30 trusted suppliers from both the landscape and garden sectors. A unique chance to connect, discover new products, and plan ahead for the upcoming season.

Day 2 , Ontario site visits & evening surprise

We head west to explore Vermeer’s Garden Centre, Willowbrook Nurseries, and J.C. Bakker & Sons — three standout players in horticultural supply, known for quality and innovation.

The day wraps up with a surprise group activity organized by the Groupex team, designed to strengthen connections and end the evening on a high note.

Day 3 : Last visits & fresh ideas

The final day takes us to Foliera, a large-scale horticultural grower, followed by a visit to the ever-inspiring Watering Can Flower Market — the perfect stop for merchandising ideas and creative spark.

Why join the Grande Virée Coop?

• Meet your suppliers in a casual setting
• Discover industry best practices and trends
• Get inspired by successful garden centres and businesses
• Grow your horticultural network
• Enjoy a turnkey experience organized just for you

An exclusive event for Coop members and accredited suppliers

The Grande Virée Coop is open exclusively to members of Coop Horticole — and to Groupex accredited suppliers. It’s one of the many benefits of being part of a strong, collaborative and forward-thinking network.

Want to be part of it?

• Are you a horticultural business? Join the Coop and access all our benefits — including exclusive events like this one.

• Are you a supplier? Apply to become a Groupex accredited supplier and connect with 120+ engaged and growing businesses across Québec.

On July 23, the newspaper Le Soleil published an article about Groupex as part of the series Les coops dans votre quotidien, an initiative led by the Conseil québécois de la coopération et de la mutualité (CQCM) to highlight inspiring cooperative businesses across Quebec during the International Year of Cooperatives.

This week, our horticultural cooperative was in the spotlight!

A Cooperative Focused on the Future

Since 1987, Groupex has been supporting horticultural and landscaping businesses by leveraging the power of cooperation. Today, with over 120 member companies across Quebec and Ontario, our cooperative acts as a true business solution provider, grounded in human-scale values. From strategic procurement to marketing, technology, finance, and sustainability, everything is designed to help our members grow.

“What we manage above all are relationships and trust.”

Sébastien Cordeau, General Manager of Groupex

A Strong Cooperative Ecosystem

Our commitment is based on five pillars:

• Procurement
• Technology
• Brand Visibility
• Finance
• Sustainable Development

This structure enables us to thrive in a rapidly evolving industry while investing in strategic projects, like our recent acquisition in the pavers and plant distribution sector

Cooperatives that make a difference

We believe in the positive impact of the cooperative model on communities, and we’re proud to be part of this initiative that highlights collective prosperity, sustainability, and innovation.

Want to learn more?
👉 Ihe full article is available (in French only) on Le Soleil‘s website as part of the Les coops dans votre quotidien series.

Cultiver l’entraide et la prospérité

For over 20 years, Quebec’s horticultural sector has relied on temporary foreign workers (TFWs) to address a growing labour shortage. But today, the framework is tightening.

In March 2024, the federal government announced a plan to reduce the proportion of temporary residents in the country to 5% over three years. Several measures were introduced, targeting low-wage positions.

• Since September 26, 2024, LMIA applications are automatically denied in regions where the unemployment rate exceeds 6%.

• In the Montreal CMA, no applications are accepted between September 2024 and October 2025.(source )

• On November 8, 2024, the wage threshold was raised by 20%, increasing hiring costs starting in 2026.

These changes have a real impact. Thirty-eight Coop member businesses are located in affected areas. Many are seeing their LMIA applications rejected, especially for non-agricultural seasonal workers.

L’importance des travailleurs étrangers temporaires saisonniers dans le secteur horticole

TFWs play a crucial role in horticulture. In some businesses, up to 50% of client billing comes from their work. They are essential for maintaining productivity, service quality, and business stability.

Horticultural work often needs to be done quickly, within a few months. This is where seasonal TFWs are key. They help businesses meet seasonal demand without having to hire year-round staff. Their temporary contracts (under 270 days) fit well with the needs of garden centres and landscaping firms

Unlike agriculture and construction, horticultural businesses don’t benefit from the same hiring flexibility. This creates a major challenge for many SMEs. Without changes, delays, staff burnout, and slower growth are likely.

Faced with this, the Coop acted quickly. Here’s what has been done:

1. Working group

A committee of engaged members was formed to share experiences and propose practical solutions.

2. Information sessions

A workshop was held at the February congress, in collaboration with Stratégiko. A webinar is also scheduled for July 17 to keep members informed.

3. Media outreach

To raise awareness, the Coop increased its media presence. An article in Le Soleil highlighted the sector’s challenges and the Coop’s response.

4.Political representation

The Coop met with both provincial and federal officials. A letter was sent to Minister Lena Metlege Diab. A policy brief is being prepared as part of the current federal consultation. Responses are expected this fall.

The rules around hiring TFWs are changing, and the horticultural sector is feeling the effects. Despite the uncertainty, the Coop continues to move forward with its members. We’re staying focused, staying informed, and working together to push for fair, realistic solutions

We are excited to announce the arrival of Pépinière St-Nicolas and Pépinière Mont Yamaska as new suppliers in our Cooperative network. These renowned nurseries will enhance our offerings and provide even more diversity and quality to our members.

Pépinière St-Nicolas, with many years of experience, stands out for its wide selection of deciduous trees and conifers, available in various sizes, including specimens that can reach up to ten meters in height. Their passion for horticulture and commitment to local production align perfectly with the values we uphold within the Cooperative. Their robust, carefully selected products are sure to meet your needs for diverse gardening projects.

Pépinière Mont Yamaska, on the other hand, is recognized for its high-quality trees and shrubs. Their expertise in selecting varieties suited to our Quebec climates and their attention to detail in cultivation ensure durable and healthy products. Their team shares our vision of providing practical, high-quality solutions to support our members’ businesses.

These two new nurseries strengthen our network and expand the already rich selection of products available to our members. Our Procurement Team carefully selected these suppliers for their reliability, product quality, and ability to meet the specific needs of our members throughout Quebec.

Our team works tirelessly to offer you solutions that simplify your purchasing process and ensure competitive pricing while supporting your projects with exceptional products. We are always here to guide you and help you find the best options.

We are proud to welcome Pépinière St-Nicolas and Pépinière Mont Yamaska to our network, and we are confident that their expertise and know-how will enrich your offerings and projects.

To learn more about these nurseries and explore their products, visit the Hectar extranet or reach out directly to our Procurement Team, who will be happy to assist you.

Welcome to Pépinière St-Nicolas and Pépinière Mont Yamaska!

At Groupex, we’re proud to count among our members individuals who are passionate and dedicated to pushing the boundaries of horticulture in Quebec. André Carbonneau is one of these exceptional members. Not only is he a key player in the field, but his latest creation, the Pelargonium Alexandre, is a perfect example of his commitment to innovation.

In 2021, André was honored by Groupex with the Cooperator of the Year award, a well-deserved recognition for his hard work and contributions to the industry

Today, his passion continues to shine through with the Pelargonium Alexandre, a geranium that combines beauty and resilience, and after eight years of hard work, is finally hitting the market.

This plant isn’t just a new product. It carries the name of André’s father, Alexandre Carbonneau, a man who was truly passionate about geraniums. This geranium is thus a tribute to the family legacy, while also becoming the emblematic flower of the city of Louiseville.

But that’s not all. True to his habit of giving back to the community, André has decided that 50% of the sales of the Pelargonium Alexandre, in the one-gallon format, will be donated to L’Avenue Libre during Mental Health Week. A gesture that shows how innovation and solidarity can go hand in hand

The Pelargonium Alexandre is a unique plant, but it’s not just for its beauty that we’re talking about it. It’s the result of years of research, challenges, and perseverance. After trials in the lab and several hurdles to overcome, André and his team have successfully created a geranium that truly lives up to its name and its success..

Why does Groupex support members like André Carbonneau?

Because people like him show what passion and determination can accomplish. Every innovation, every step forward in horticulture is a victory for us all, and it’s thanks to the commitment of members like André that our sector continues to grow and strengthen.

At Groupex, we are proud to support members like André, who, through their expertise, perseverance, and ability to innovate, actively contribute to the advancement of our industry. The Pelargonium Alexandre is proof of that: a plant born of experience, failure, and success, and a testament to the collective strength of our community.

For more information on this new geranium, visit the Jardins André Carbonneau Facebook page.

According to an article from La Presse,¹ published on March 20, 2025, business succession is experiencing significant growth in Quebec, with more business transfers than new business startups since 2021, according to the Centre de transfert d’entreprise du Québec. Although this trend is promising, it highlights the many challenges entrepreneurs face when preparing for succession. Indeed, the business transfer process is complex and requires careful planning, as well as specific support.

Groupex, aware of the importance of this transition for its members, is launching a survey project to better understand the realities of entrepreneurial succession within its cooperative. This survey aims to identify the needs of businesses, whether they have no succession plan, are in the transition process, or already have a successor in place. By offering personalized support, such as tailored diagnostics, training, and legal advice, Groupex hopes to guide its members through this essential step to ensure the longevity of their businesses.

With the rapid rise of business succession, this survey project aligns perfectly with current challenges, as more and more entrepreneurs seek to transfer their businesses while ensuring a successful transition for the next generation.

Why Is an Entrepreneurial Succession Survey Essential for Business Sustainability?

Succession planning goes beyond simply transferring ownership—it’s a complex process that requires careful consideration of various aspects: management strategies, legal structure, tax matters, and of course, successor development. Groupex’s survey aims to better understand the realities faced by its members in the process of property transition.

This initiative is designed to identify the specific challenges encountered by each member based on their current situation, allowing Groupex to offer tailored support to address the actual needs of businesses during this critical phase.

What Are the Different Member Profiles and Their Needs for Succession Planning?

Groupex’s members find themselves in different stages of succession planning. Some may have no succession plan in place, others may already be in the midst of the transition, and some may have an established successor. Each situation requires specific support to meet the unique needs of the businesses.

1. No Succession Plan in Place: Members without a succession plan are often in a vulnerable position. They’ll need in-depth analysis and guidance to establish a solid strategy.
2. In the Midst of a Transition: For those already transferring management or ownership, support is needed to ensure the process runs smoothly while minimizing legal and tax risks.
3. With a Successor in Place: For businesses with an identified successor, the focus will be on strengthening the transition through training and tools that ensure successful integration.

Entrepreneurial Succession Support: Personalized Diagnostics, Workshops, and Legal & Tax Assistance

To assist its members, Groupex offers several types of personalized support. Each member can benefit from:

• Personalized Diagnostics: Tailored support to analyze the specific needs of the business and define the necessary steps.
• Training Workshops: Sessions covering topics like transition management, communication, and legal and tax aspects for both business owners and their successors.
• Legal and Tax Assistance: Practical guidance to ensure the transition complies with legal and tax regulations, optimizing the success of the succession process.

Groupex’s survey initiative is a crucial step in helping entrepreneurs effectively plan the succession of their businesses. By understanding the specific challenges and needs of each member, Groupex can offer customized support that strengthens business continuity and successful generational transitions. If you’re a Groupex member, participating in this survey is key to receiving personalized support and ensuring the future of your business for years to come.

1. La Presse, “Plus de transferts que de créations d’entreprises”, published on March 20, 2025.. ↩︎