From August 19 to 21, 2025, Coop Horticole members are hitting the road for the much-anticipated Grande Virée Coop — this year heading to Ontario. It’s a key event for horticultural businesses in Québec looking to build connections, discover industry trends, and strengthen their network in a friendly, engaging atmosphere.

A must-attend horticultural event for professionals

The Grande Virée Coop is a yearly highlight organized by Coop Horticole Groupex. This three-day business road trip brings together members , garden centres, landscapers, to meet key suppliers, visit top-performing companies, and share real-life business experiences.

For the 2025 edition, we’re heading to Ontario ,chosen for its strong horticultural presence, innovative suppliers, and standout garden centres.

What to expect during the Grande Virée Coop 2025

Day 1 : Local inspiration & supplier showcase

he journey begins at Centre Jardin Vaudreuil, a dedicated Coop member and proud representative of the Passion Jardins banner, who will open its doors for an exclusive visit of its facilities including its greenhouses.

In the afternoon, it’s time for the Coop Supplier Expo: a pop-up trade show featuring nearly 30 trusted suppliers from both the landscape and garden sectors. A unique chance to connect, discover new products, and plan ahead for the upcoming season.

Day 2 , Ontario site visits & evening surprise

We head west to explore Vermeer’s Garden Centre, Willowbrook Nurseries, and J.C. Bakker & Sons — three standout players in horticultural supply, known for quality and innovation.

The day wraps up with a surprise group activity organized by the Groupex team, designed to strengthen connections and end the evening on a high note.

Day 3 : Last visits & fresh ideas

The final day takes us to Foliera, a large-scale horticultural grower, followed by a visit to the ever-inspiring Watering Can Flower Market — the perfect stop for merchandising ideas and creative spark.

Why join the Grande Virée Coop?

• Meet your suppliers in a casual setting
• Discover industry best practices and trends
• Get inspired by successful garden centres and businesses
• Grow your horticultural network
• Enjoy a turnkey experience organized just for you

An exclusive event for Coop members and accredited suppliers

The Grande Virée Coop is open exclusively to members of Coop Horticole — and to Groupex accredited suppliers. It’s one of the many benefits of being part of a strong, collaborative and forward-thinking network.

Want to be part of it?

• Are you a horticultural business? Join the Coop and access all our benefits — including exclusive events like this one.

• Are you a supplier? Apply to become a Groupex accredited supplier and connect with 120+ engaged and growing businesses across Québec.

On July 23, the newspaper Le Soleil published an article about Groupex as part of the series Les coops dans votre quotidien, an initiative led by the Conseil québécois de la coopération et de la mutualité (CQCM) to highlight inspiring cooperative businesses across Quebec during the International Year of Cooperatives.

This week, our horticultural cooperative was in the spotlight!

A Cooperative Focused on the Future

Since 1987, Groupex has been supporting horticultural and landscaping businesses by leveraging the power of cooperation. Today, with over 120 member companies across Quebec and Ontario, our cooperative acts as a true business solution provider, grounded in human-scale values. From strategic procurement to marketing, technology, finance, and sustainability, everything is designed to help our members grow.

“What we manage above all are relationships and trust.”

Sébastien Cordeau, General Manager of Groupex

A Strong Cooperative Ecosystem

Our commitment is based on five pillars:

• Procurement
• Technology
• Brand Visibility
• Finance
• Sustainable Development

This structure enables us to thrive in a rapidly evolving industry while investing in strategic projects, like our recent acquisition in the pavers and plant distribution sector

Cooperatives that make a difference

We believe in the positive impact of the cooperative model on communities, and we’re proud to be part of this initiative that highlights collective prosperity, sustainability, and innovation.

Want to learn more?
👉 Ihe full article is available (in French only) on Le Soleil‘s website as part of the Les coops dans votre quotidien series.

Cultiver l’entraide et la prospérité

For over 20 years, Quebec’s horticultural sector has relied on temporary foreign workers (TFWs) to address a growing labour shortage. But today, the framework is tightening.

In March 2024, the federal government announced a plan to reduce the proportion of temporary residents in the country to 5% over three years. Several measures were introduced, targeting low-wage positions.

• Since September 26, 2024, LMIA applications are automatically denied in regions where the unemployment rate exceeds 6%.

• In the Montreal CMA, no applications are accepted between September 2024 and October 2025.(source )

• On November 8, 2024, the wage threshold was raised by 20%, increasing hiring costs starting in 2026.

These changes have a real impact. Thirty-eight Coop member businesses are located in affected areas. Many are seeing their LMIA applications rejected, especially for non-agricultural seasonal workers.

L’importance des travailleurs étrangers temporaires saisonniers dans le secteur horticole

TFWs play a crucial role in horticulture. In some businesses, up to 50% of client billing comes from their work. They are essential for maintaining productivity, service quality, and business stability.

Horticultural work often needs to be done quickly, within a few months. This is where seasonal TFWs are key. They help businesses meet seasonal demand without having to hire year-round staff. Their temporary contracts (under 270 days) fit well with the needs of garden centres and landscaping firms

Unlike agriculture and construction, horticultural businesses don’t benefit from the same hiring flexibility. This creates a major challenge for many SMEs. Without changes, delays, staff burnout, and slower growth are likely.

Faced with this, the Coop acted quickly. Here’s what has been done:

1. Working group

A committee of engaged members was formed to share experiences and propose practical solutions.

2. Information sessions

A workshop was held at the February congress, in collaboration with Stratégiko. A webinar is also scheduled for July 17 to keep members informed.

3. Media outreach

To raise awareness, the Coop increased its media presence. An article in Le Soleil highlighted the sector’s challenges and the Coop’s response.

4.Political representation

The Coop met with both provincial and federal officials. A letter was sent to Minister Lena Metlege Diab. A policy brief is being prepared as part of the current federal consultation. Responses are expected this fall.

The rules around hiring TFWs are changing, and the horticultural sector is feeling the effects. Despite the uncertainty, the Coop continues to move forward with its members. We’re staying focused, staying informed, and working together to push for fair, realistic solutions

We are excited to announce the arrival of Pépinière St-Nicolas and Pépinière Mont Yamaska as new suppliers in our Cooperative network. These renowned nurseries will enhance our offerings and provide even more diversity and quality to our members.

Pépinière St-Nicolas, with many years of experience, stands out for its wide selection of deciduous trees and conifers, available in various sizes, including specimens that can reach up to ten meters in height. Their passion for horticulture and commitment to local production align perfectly with the values we uphold within the Cooperative. Their robust, carefully selected products are sure to meet your needs for diverse gardening projects.

Pépinière Mont Yamaska, on the other hand, is recognized for its high-quality trees and shrubs. Their expertise in selecting varieties suited to our Quebec climates and their attention to detail in cultivation ensure durable and healthy products. Their team shares our vision of providing practical, high-quality solutions to support our members’ businesses.

These two new nurseries strengthen our network and expand the already rich selection of products available to our members. Our Procurement Team carefully selected these suppliers for their reliability, product quality, and ability to meet the specific needs of our members throughout Quebec.

Our team works tirelessly to offer you solutions that simplify your purchasing process and ensure competitive pricing while supporting your projects with exceptional products. We are always here to guide you and help you find the best options.

We are proud to welcome Pépinière St-Nicolas and Pépinière Mont Yamaska to our network, and we are confident that their expertise and know-how will enrich your offerings and projects.

To learn more about these nurseries and explore their products, visit the Hectar extranet or reach out directly to our Procurement Team, who will be happy to assist you.

Welcome to Pépinière St-Nicolas and Pépinière Mont Yamaska!

At Groupex, we’re proud to count among our members individuals who are passionate and dedicated to pushing the boundaries of horticulture in Quebec. André Carbonneau is one of these exceptional members. Not only is he a key player in the field, but his latest creation, the Pelargonium Alexandre, is a perfect example of his commitment to innovation.

In 2021, André was honored by Groupex with the Cooperator of the Year award, a well-deserved recognition for his hard work and contributions to the industry

Today, his passion continues to shine through with the Pelargonium Alexandre, a geranium that combines beauty and resilience, and after eight years of hard work, is finally hitting the market.

This plant isn’t just a new product. It carries the name of André’s father, Alexandre Carbonneau, a man who was truly passionate about geraniums. This geranium is thus a tribute to the family legacy, while also becoming the emblematic flower of the city of Louiseville.

But that’s not all. True to his habit of giving back to the community, André has decided that 50% of the sales of the Pelargonium Alexandre, in the one-gallon format, will be donated to L’Avenue Libre during Mental Health Week. A gesture that shows how innovation and solidarity can go hand in hand

The Pelargonium Alexandre is a unique plant, but it’s not just for its beauty that we’re talking about it. It’s the result of years of research, challenges, and perseverance. After trials in the lab and several hurdles to overcome, André and his team have successfully created a geranium that truly lives up to its name and its success..

Why does Groupex support members like André Carbonneau?

Because people like him show what passion and determination can accomplish. Every innovation, every step forward in horticulture is a victory for us all, and it’s thanks to the commitment of members like André that our sector continues to grow and strengthen.

At Groupex, we are proud to support members like André, who, through their expertise, perseverance, and ability to innovate, actively contribute to the advancement of our industry. The Pelargonium Alexandre is proof of that: a plant born of experience, failure, and success, and a testament to the collective strength of our community.

For more information on this new geranium, visit the Jardins André Carbonneau Facebook page.

According to an article from La Presse,¹ published on March 20, 2025, business succession is experiencing significant growth in Quebec, with more business transfers than new business startups since 2021, according to the Centre de transfert d’entreprise du Québec. Although this trend is promising, it highlights the many challenges entrepreneurs face when preparing for succession. Indeed, the business transfer process is complex and requires careful planning, as well as specific support.

Groupex, aware of the importance of this transition for its members, is launching a survey project to better understand the realities of entrepreneurial succession within its cooperative. This survey aims to identify the needs of businesses, whether they have no succession plan, are in the transition process, or already have a successor in place. By offering personalized support, such as tailored diagnostics, training, and legal advice, Groupex hopes to guide its members through this essential step to ensure the longevity of their businesses.

With the rapid rise of business succession, this survey project aligns perfectly with current challenges, as more and more entrepreneurs seek to transfer their businesses while ensuring a successful transition for the next generation.

Why Is an Entrepreneurial Succession Survey Essential for Business Sustainability?

Succession planning goes beyond simply transferring ownership—it’s a complex process that requires careful consideration of various aspects: management strategies, legal structure, tax matters, and of course, successor development. Groupex’s survey aims to better understand the realities faced by its members in the process of property transition.

This initiative is designed to identify the specific challenges encountered by each member based on their current situation, allowing Groupex to offer tailored support to address the actual needs of businesses during this critical phase.

What Are the Different Member Profiles and Their Needs for Succession Planning?

Groupex’s members find themselves in different stages of succession planning. Some may have no succession plan in place, others may already be in the midst of the transition, and some may have an established successor. Each situation requires specific support to meet the unique needs of the businesses.

1. No Succession Plan in Place: Members without a succession plan are often in a vulnerable position. They’ll need in-depth analysis and guidance to establish a solid strategy.
2. In the Midst of a Transition: For those already transferring management or ownership, support is needed to ensure the process runs smoothly while minimizing legal and tax risks.
3. With a Successor in Place: For businesses with an identified successor, the focus will be on strengthening the transition through training and tools that ensure successful integration.

Entrepreneurial Succession Support: Personalized Diagnostics, Workshops, and Legal & Tax Assistance

To assist its members, Groupex offers several types of personalized support. Each member can benefit from:

• Personalized Diagnostics: Tailored support to analyze the specific needs of the business and define the necessary steps.
• Training Workshops: Sessions covering topics like transition management, communication, and legal and tax aspects for both business owners and their successors.
• Legal and Tax Assistance: Practical guidance to ensure the transition complies with legal and tax regulations, optimizing the success of the succession process.

Groupex’s survey initiative is a crucial step in helping entrepreneurs effectively plan the succession of their businesses. By understanding the specific challenges and needs of each member, Groupex can offer customized support that strengthens business continuity and successful generational transitions. If you’re a Groupex member, participating in this survey is key to receiving personalized support and ensuring the future of your business for years to come.

1. La Presse, “Plus de transferts que de créations d’entreprises”, published on March 20, 2025.. ↩︎

In a world where sustainability is at the forefront of concerns, the cooperative is proud to introduce a new coop certification, specifically designed to support member businesses in their sustainable development efforts. More than just a recognition, this certification is a lever for real change, both for your business and for the planet. And the best part? It’s free and accessible to all… our members 🙂

A simple, accessible, and motivating certification

The goal of this certification is to highlight the commitment of cooperative members to sustainable development, while offering an easy-to-follow process. In addition to being a tool for recognition, it creates concrete actions with achievable steps at each level. This means that any business, no matter its size, can start this journey, even with limited resources. As a bonus, this certification is linked to the loyalty bonus (the year-end rebate), allowing members to receive direct feedback on their commitment. This is sure to boost motivation while making a real difference.

The certification process: Clear steps for sustainable impact

Level 1:
This is where you start planting the right seeds. Don’t worry, it’s just the beginning!

Requirements:

• Complete the environmental impact assessment.
• Create an action plan with simple indicators.
• Appoint a responsible person or form a Sustainability Committee.

This level doesn’t offer a bonus, but you will already lay down solid foundations.

Level 2:
You’ve made a good start, and now it’s time to strengthen your efforts.

Requirements:

• Complete evaluations on water, energy, and fuel.
• Survey your employees to understand their expectations.
• Display clear waste sorting instructions.
• Participate in 50% of the sustainable development coffee chat sessions.

Achieving this level gives you a nice 1% bonus on your loyalty bonus. The more engaged you are, the more you’ll earn!

Level 3:
Now, you’re starting to see results! You’re on the right track, and it shows.

Requirements:

• Carry out a waste characterization.
• Analyze the results of your previous actions.
• Update the employee manual with your sustainable initiatives.
• Actively participate in sustainable development coffee chats.

This level gives you a 3% bonus on your loyalty bonus. A little boost to finish the year strong!

Level 4:
You are now a true champion of sustainable development. Congratulations, you’ve reached excellence!

Requirements:

• Develop a marketing plan centered on sustainability and local involvement.
• Create responsible purchasing criteria.
• Get involved in concrete local actions.
• Develop an energy improvement plan or offset your GHG emissions.

This level provides you with a generous 5% bonus on your loyalty bonus. You’ve done great work, and it’s well rewarded!oni fidélité. Vous avez fait du bon travail, et ça se récompense !

The loyalty bonus: Because your commitment deserves to be rewarded

The loyalty bonus is the cherry on top. To benefit from it, simply buy at a loyalty rate of 85% or more. The more loyal you are to the cooperative, the more you earn. It’s simple: being engaged and making regular purchases allows you to receive a bonus at the end of the year. The more loyal you are, the greater your share. It’s a great way to reward your efforts while supporting your business.

The coffee chats: A friendly moment to discuss and learn

The coop is a big fan of member exchange moments. These meetings are one of our strengths, as they provide an opportunity to connect, share ideas, and discuss what’s working (or not) in our businesses. Coffee chats are a perfect example of these moments: grab a coffee, exchange on challenges and successes, and leave with concrete ideas and new connections. It’s an excellent way to stimulate collective intelligence and inspire everyone to progress

Want to see your ideas blossom?? Join us !

He trade war between Canada and the United States has taken a new turn with the imposition of 25% customs tariffs on certain products. Since March 4, 2025, Canadian businesses, including those in our cooperative, have faced considerable uncertainty, particularly regarding supplies from the United States. This tax poses a major challenge for entrepreneurs, who must contend with unforeseen and potentially high cost increases at the start of the season.​

For those who are not yet members of our cooperative, please know that we have implemented several strategies to assist our members through this uncertain period. Our procurement team has made this issue a top priority and is working tirelessly to provide tailored solutions to minimize the impact of these tariff increases on our member businesses.​

Actions of the Procurement Team

Since the implementation of these customs duties, our team has intensified efforts to reduce the impact of this trade war. Key actions taken include:​

1. Identification of Affected Products: We are currently identifying the origin of imported products to determine precisely which are subject to the new tariffs. This identification allows us to understand specific issues and better direct our efforts to find viable solutions.​
2. Seeking Local Alternatives: To mitigate the impact of price increases, we are actively seeking local and Canadian alternatives to products affected by the tax. We remain vigilant and ensure that we keep our members informed about possible solutions to guarantee stable and reliable supplies.​
3. Collaboration with Suppliers: We are working closely with our suppliers to obtain information on product origins and to explore solutions aimed at keeping prices as stable as possible. Our relationships with them are strengthened by constant monitoring and close follow-up.​
4. Support via the CFIB: We have also established contact with the Canadian Federation of Independent Business (CFIB) to benefit from their expertise. A webinar is scheduled for March 27, 2025, to inform all entrepreneurs about the issues of the trade war and tariff adjustments.​

Reassuring Measures for Our Members

We are aware of the potential impact of customs taxes on the supply of affected products. Rest assured that our procurement team is actively working to limit this impact and ensure that any price adjustments are justified. For our members, this means constant monitoring and regular information to help them navigate this period of uncertainty and make informed decisions.​

Why Choose the Cooperative?

As a member of our cooperative, you benefit from constant support, a valuable asset in times of uncertainty. Our collaborative approach allows each entrepreneur to leverage a strong network to face current challenges. Joining the cooperative means not only accessing tailored solutions but also being part of a community of entrepreneurs who stand together in the face of difficulties.​

Stay Connected

For more information on affected products and to monitor the situation’s progress, consult the complete list of products on the Canada.ca website. To discuss issues with other entrepreneurs, participate in the CFIB webinar scheduled for March 27 (available only to CFIB members). Members will be able to watch the webinar again after it has been published.

The Coop Team

We’re pleased to introduce two new suppliers that enhance the cooperative’s offering: Druide Écotrail and Elho. These partners stand out for their commitment to sustainability and innovation, bringing environmentally conscious solutions that meet the needs of businesses.

Druide Écotrail: Natural Hygiene and Protection

Druide Écotrail products are designed to offer natural protection against insects while preserving the environment. Fully biodegradable, these products ensure clean, healthy hygiene without harming the ecosystem. To learn more about these eco-friendly solutions, you can visit Druide Écotrail’s official page Druide Écotrail here

Elho : Stylish Pots Made from Recycled Waste

Elho offers plant pots and other gardening products made from 100% recycled materials. Their production process is powered by renewable energy, contributing to a sustainable and eco-friendly approach. Designed to resist UV rays and frost, these products are built to last. To explore Elho’s full range, visit their website [here].

These new suppliers are great examples of the growing commitment to environmentally friendly products—offering performance and durability for businesses that care about the ecological impact of their choices.

A Rigorous Selection Process

All products offered through the cooperative are carefully selected through a rigorous vetting process. Each supplier is evaluated based on specific criteria, including product quality, relevance to business needs, environmental impact, and their ability to deliver reliable service. This ensures that all products meet the highest standards and are well suited to professional requirements, while aligning with a long-term sustainability vision.

The 2025 Congress, held on February 18, 19, and 20 at the Entourage Hotel on Lac Beauport, was a memorable occasion to celebrate the achievements and commitment of our cooperative members. Each of the Quercus Award recipients was highlighted for their dedication, leadership, and role in building a sustainable entrepreneurial ecosystem. Here’s a look back at the highlights of this event and the businesses that stood out this year.

Coopérative of the year: Maxime Proulx

This year, we proudly awarded the Coopérative of the Year title to Maxime Proulx. For nearly 10 years, Maxime has embodied the core values of our cooperative: commitment, generosity, and a spirit of collaboration. His expertise, combined with his sincerity and kindness, has made him an inspirational figure for all of our members. A huge thank you to him for his ability to unite and grow our Coop.

Young entrepreneurs: Mary-Lou Paquette, Valérie, Samuel, and Francis Charbonneau

The Quercus Young Entrepreneur award went to dynamic and innovative entrepreneurs. Mary-Lou Paquette as well as Valérie, Samuel, and Francis Charbonneau from Charbonneau l’Expert were recognized for their commitment to sharing innovative ideas within their business and the industry. Their forward-thinking approach is a model of what youth brings to our cooperative. A special shout-out to their parents, who rightly take pride in seeing them earn this well-deserved distinction.

Sustainable Development: Catherine and Dominique Filion

The Quercus Sustainable Development award was presented to Services Paysagers Dominique Filion. Catherine and Dominique Filion stand out for their commitment to placing people at the heart of their actions. From art to music, sports to family well-being, their business supports numerous community initiatives and offers an inclusive work environment with competitive salaries, training, and flexible schedules. Their efforts are a model of sustainable commitment and deserve to be celebrated.

Quercus Awards: Celebrating Cooperative Membership

The Quercus Awards: Cooperative Membership are also presented to businesses that have significantly contributed to our 2024 sales volume. These businesses have made a point of prioritizing the purchase of products from accredited Groupex suppliers, thus helping to grow our cooperative.

Landscaping Sector:
1st place: Construction Prodeck
2nd place: Martel Paysagiste

Garden Center Sector:
1st place: Les Serres Dame Nature
2nd place: Les Serres Arundel

Landscaping and Garden Center Sector
1st place: Horti-Plus
2nd place: Ferme horticole Lajoie

Maître Paysagiste: Excellence in Service Quality

Certified Maître Paysagiste businesses underwent a rigorous evaluation this year to maintain this distinction. Martel Paysagiste was crowned Maître Paysagiste of the Year, while Les Serres Laliberté Paysagiste took 1st place in the Qualimaître Customer Service Quality category. Dubois Aménagement was recognized for their best progression.

Tribute to a Builder: Jean-Pierre Rodier

The Jean-Pierre Rodier Award, newly introduced this year, was presented to a member whose exemplary commitment has marked the history of our cooperative. After 38 years of dedication to Groupex, Jean-Pierre Rodier received this unique award. This emotional tribute was made possible thanks to the remarkable work of Mr. Sylvain Chartrand and Mrs. Sylvie Primeau, who paid sincere and heartfelt homage to Mr. Rodier.

These distinctions not only highlight the commitment of the cooperative’s members but also the strength of the relationships that unite our stakeholders under a common vision: a sustainable and collaborative ecosystem. We congratulate all the award winners and thank them for their exceptional work. Together, we continue to build a stronger, greener, and more united industry.