An enlightening annual congress for the Groupex Horticultural Cooperative.
On February 21 and 22, 2024, the idyllic setting of the Hotel Entourage on the Lake, in the heart of the beautiful Quebec region, hosted the congress and the Annual General Meeting (AGM) of the Groupex horticultural cooperative. This eagerly anticipated annual gathering broke participation records with 84 companies out of the 120 in our cooperative attending. This event marked a decisive turning point in our history, symbolizing our commitment to innovation and shared success.
A year of ambitious projects
This year’s congress was a catalyst for significant change for Groupex, heralding the rollout of several major projects that redefine our direction and image. Under the leadership of our president, Pierre Dagenais, we unveiled a series of key initiatives: a new, vibrant brand image, the launch of a completely revamped website, and the introduction of an enhanced extranet, all designed to strengthen our online presence and improve member services. These changes signify a profound digital transformation within the cooperative..
Pierre Dagenais, our President, with a contagious smile, exclaims:
This investment project, I tell you, is the most exciting and motivating one I’ve had the pleasure to lead. We are experiencing a real revolution at Groupex!
Inspiring highlights
The event kicked off with the notable presence of our strategic partners. It was a unique opportunity for them to showcase their services, highlighting the importance of their role and the value they bring to our cooperative. The event was especially marked by a particularly inspiring speech by Jean Martin Fortier, the renowned market gardener famous for his entrepreneurial success. Jean Martin Fortier’s testimony not only inspired our members with his authentic and sustainable approach but also sowed many enriching parallels with our own world of horticulture. These ideas took root among us, reinforcing our commitment to practices that value well-being and personal development. Jean Martin’s passion for responsible agriculture and its positive impact on communities resonated with our values, reminding us of the importance of staying true to our principles. By placing people and the environment at the center of all our decisions, we cultivate not only our gardens but also our community, rooting our work in sustainability and harmony.
This congress was a celebration of our raison d’être. We are committed to providing a framework where each member can thrive and succeed. That is the very essence of Groupex.
Sébastien Cordeau, general Manager of Groupex
Jean Martin Fortier’s testimony not only inspired our members with his authentic and sustainable approach but also sowed many enriching parallels with our own world of horticulture.
The unveiling of our new brand image and the HECTAR member space marked a key moment of the congress, illustrating our commitment to innovation and ongoing support for our members..
With these new developments, we are ready to embrace the future. Offering these personalized beers is our way of celebrating this new chapter together.
Mélanie Turbis, our Marketing director,
